Mucho Burrito Continues to ‘Spice’ up the PATH in Toronto, Ontario
Canadian Franchisor Offers Fresh Perspective on Mexican Dining; Opens Second of Three PATH Restaurants
MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant at First Canadian Place in Toronto’s PATH. The contemporary and casual restaurant opens on the heels of the company’s first location in the PATH, at Brookfield Place, which opened in September 2009.
Mucho Burrito will be hosting a grand opening event on November 18, 2009 to promote the new location. From 7:30 AM until 9:30 AM, customers will receive free breakfast burritos, and from 12:00 PM until 2:00 PM, customers will receive free burritos.
“We’re incredibly excited adding an additional Mucho Burrito location to the PATH and continuing our conquest of the virtually untapped Canadian market,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “Our first location has gotten off to a tremendous start and we look forward to building upon our initial success and feeding the local appetite with our fresh gourmet spin on Mexican food.”
The new restaurant is owned and operated by Gaurang Bhatt and Jay Pathak, who also opened the Brookfield Place back in September. These two restaurants are the only downtown Toronto Mucho Burritos at this time. The company plans to open a third location in the PATH, this time in Bay Adelaide Centre, in the next few months.
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
To further augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
Since launching the brand in June 2006, Mucho Burrito has opened 20 restaurants throughout Canada and is targeting Toronto as part of a national growth plan calling for 40 locations by the end of 2010 and more than 200 in the next five years.
For franchise inquiries please contact Sean Black at (888) 729-7482, ext. 14 or seanb@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 20 restaurants throughout Canada and plans for 40 locations by the end of 2010 and more than 200 in the next five years. For more information, visit www.muchoburrito.com.
October 29th, 2009
For Immediate Release
Extreme Brandz is pleased to announce the appointment of John Delutis as Brand Vice President for Mucho Burrito. In this newly created position Mr. Delutis will be responsible for the Mucho Burrito brand and all of its day to day operations across North America. Mr. Delutis will report directly to Alex Rechichi, President and CEO of Extreme Brandz and will be a member of the Extreme Brandz Executive Committee.
Mr. Delutis brings a wealth of QSR experience and an impressive track record of success working with strong, successful brands such as Tim Hortons and Second Cup. Mr. Delutis was most recently The Vice President of Operations with The Second Cup Coffee Co having functional responsibilities for Field Operations, Learning and Development, Operations Development, Corporate Café Operations, Customer Satisfaction and Coffee Quality and Procurement. Mr. Delutis was a member of The Second Cup Executive Management Team and was actively involved in Franchising, Real Estate and Marketing.
Mucho Burrito is a Fresh Mexican Grill concept owned by Extreme Brandz. Mucho Burrito delivers an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes.
Extreme Brandz is a privately owned and operated Canadian franchise company specializing in delivering quick, fresh and healthy food offerings through their Extreme Pita, Mucho Burrito and Purblendz brands. Extreme Brandz currently operates more than 265 locations in Canada and the United States. Extreme Brandz is headquartered in Mississauga, Ontario Canada.
2187 Dunwin Drive
Mississauga, Ontario
L5L 1X2
1-888-729-7482
www.extremebrandz.com
www.extremepita.com
www.muchoburrito.com