Mucho Burrito™ Fresh Mexican Grill Opens Fourth Location in Calgary, Alberta

Mucho Burrito™ Fresh Mexican Grill is celebrating its fourth location in Calgary. The store is located at:

275 Shawville Blvd. SE, Unit 7
T2Y 3H9
Tel: 403-452-9962
Fax: 403-452-9963

Please contact Sean Black for more information at (905) 820-7887.

Canadian Franchisor Offers Fresh Perspective on Mexican Dining;

Helps Glenrose Foundation With Free Burritos on December 10^th

MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant in Edmonton. Located at Christy’s Corner at 13653 St. Albert Trail, the new restaurant is the third of 20 slated to open in the area in the next five years.

On December 10, guests of the new restaurant will receive a free 10” or 12” burrito from 11:00 AM until 2:00 PM. Mucho Burrito will also continue the tradition of giving away Free Burritos for a Year to the first 25 customers.

Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Glenrose Foundation, which promotes rehabilitation and provides financial support for the improvement of patient care at the Glenrose Rehabilitation Hospital.

“We’re incredibly excited about expanding the Mucho Burrito brand to Edmonton and continuing to feed the local appetite with our fresh gourmet spin on Mexican food,” said Steve Travers, area developer for Mucho Burrito in Alberta. “We’re equally thrilled about doing our part in enhancing patient care at the largest freestanding rehabilitation hospital in North America.”

Since launching the brand in June 2006, Mucho Burrito has opened 22 restaurants throughout Canada and is targeting Edmonton as part of a national growth plan calling for more than 200 locations in the next five years. Company plans call for 20 restaurants throughout the Edmonton marketplace and more than 50 across Alberta.

Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.

To further augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $370,000-$400,000 for a standard 1,500-1,800 square-foot location that accommodates seating for 40 to 60 customers.

For franchise inquiries please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 22 restaurants throughout Canada. For more information, visit www.muchoburrito.com.

About Glenrose Rehabilitation Hospital Foundation

The Glenrose Rehabilitation Hospital Foundation promotes rehabilitation and provides financial support for the improvement of patient care, education, research, and technology development at Capital Health’s Glenrose Rehabilitation Hospital. To date, the Foundation has raised over $10 million to enable facility renovations, conduct research, purchase new equipment and enhance rehabilitation programs.