Burrito Chain Bringing ‘Mucho’ Flavour to Aurora
Canadian Franchisor Offers Fresh Perspective on Mexican Dining;
Helps Children’s Wish Foundation With Free Burritos on February 27th
MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant in Aurora. Located at 650 Wellington Street East, the new restaurant is the first of four slated to open in the area in 2010.
On February 27, 2010, guests of the new restaurant will receive a free 10” or 12” burrito from 11:00 AM until 2:00 PM. Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers.
Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.
“We’re incredibly excited about expanding the Mucho Burrito brand to Aurora and continuing our conquest of the virtually untapped Canadian market,” said Alex Rechichi, Co-Founder and CEO of Mucho Burrito. “We look forward to building upon our initial success and feeding the local appetite with our fresh gourmet spin on Mexican food.”
Since launching the brand in June 2006, Mucho Burrito has opened 25 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Guests can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
To further augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $370,000-$400,000 for a standard 1,500-1,800 square-foot location that accommodates seating for 40 to 60 customers.
For franchise inquiries, please contact Sean Black at (888) 729-7482 or seanb@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 25 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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FOR IMMEDIATE RELEASE
Mucho Burrito Opens Third PATH Location in Last Seven Months;
Offers Fresh Perspective on Mexican Dining
MISSISSAUGA, Ontario – Continuing to “spice up” Toronto’s PATH with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant at the Bay Adelaide Centre. The new restaurant is the third to open in the PATH in the last seven months.
Mucho Burrito will be hosting a grand opening event on March 2, 2010 from 11:00 AM until 2:00 PM, during which time customers can purchase any 10” or 12” burrito for $4.00, with all proceeds going to the Children’s Wish Foundation. In addition, customers will have the opportunity to enter into a random drawing to win free burritos for an entire year.
“When we set out to grow the Mucho Burrito brand throughout Toronto, we knew that the PATH would serve as a barometer for our success,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “We’re excited to continue our expansion with the opening of our third restaurant in the PATH and look forward to feeding the local appetite with our fresh gourmet spin on Mexican food.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“The menu is concise and straightforward, yet introduces customers to new gourmet Mexican flavours they may not have had before,” said Mehdi Saidi-Yousefi, owner of the new restaurant. “The ‘no rules’ menu also allows customers to come in and push the boundaries each time.”
Since launching the brand in June 2006, Mucho Burrito has opened 25 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchise inquiries please contact Sean Black at (888) 729-7482, ext. 14 or seanb@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 25 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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