FOR IMMEDIATE RELEASE
Mucho Burrito Opens Third PATH Location in Last Seven Months;
Offers Fresh Perspective on Mexican Dining
MISSISSAUGA, Ontario – Continuing to “spice up” Toronto’s PATH with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant at the Bay Adelaide Centre. The new restaurant is the third to open in the PATH in the last seven months.
Mucho Burrito will be hosting a grand opening event on March 2, 2010 from 11:00 AM until 2:00 PM, during which time customers can purchase any 10” or 12” burrito for $4.00, with all proceeds going to the Children’s Wish Foundation. In addition, customers will have the opportunity to enter into a random drawing to win free burritos for an entire year.
“When we set out to grow the Mucho Burrito brand throughout Toronto, we knew that the PATH would serve as a barometer for our success,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “We’re excited to continue our expansion with the opening of our third restaurant in the PATH and look forward to feeding the local appetite with our fresh gourmet spin on Mexican food.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“The menu is concise and straightforward, yet introduces customers to new gourmet Mexican flavours they may not have had before,” said Mehdi Saidi-Yousefi, owner of the new restaurant. “The ‘no rules’ menu also allows customers to come in and push the boundaries each time.”
Since launching the brand in June 2006, Mucho Burrito has opened 25 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchise inquiries please contact Sean Black at (888) 729-7482, ext. 14 or seanb@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 25 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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