Mucho Burrito Opens Fourth Location in Edmonton, Alberta
MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant in Edmonton. Located at 1132 91st Street SW, the new restaurant is the fourth of 20 slated to open in the area in the next five years.
On April 24, guests of the new restaurant will receive a free 10” or 12” burrito from 11:00 AM until 2:00 PM. Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers.
Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.
“We’re incredibly excited about expanding the Mucho Burrito brand to Edmonton and continuing to feed the local appetite with our fresh gourmet spin on Mexican food,” said Steve Travers, area developer for Mucho Burrito in Alberta. “We’re equally thrilled about doing our part in providing much needed funds to help grant wishes for children with life-threatening illnesses.”
Since launching the brand in June 2006, Mucho Burrito has opened 27 restaurants throughout Canada and is targeting Edmonton as part of a national growth plan calling for more than 200 locations in the next five years. Company plans call for 20 restaurants throughout the Edmonton marketplace and more than 50 across Alberta.
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
To further augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $370,000-$400,000 for a standard 1,500-1,800 square-foot location that accommodates seating for 40 to 60 customers.
For franchise inquiries please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 27 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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Canadian Franchise Bringing ‘Spice’ to the United States, Offers Fresh Perspective on Mexican Dining
MISSISSAUGA, Ontario – Three years ago, Mucho Burrito began its conquest of the virtually untapped Canadian market by providing consumers with an unmatched Mexican flavor experience. Today, the Canadian-based franchise is planning its foray into the United States and looking to feed consumer appetites with its fresh gourmet spin on Mexican food.
Mucho Burrito is slated to open its first two U.S. locations later this year in Seattle and plans to have a total of 100 franchises throughout the United States in the next five years. Aside from Washington, Mucho Burrito is targeting Arizona, California, Florida, Illinois and New York, among others, for expansion.
“The idea of expanding into the United States has been our plan from early on, as Mexican food has always been extremely popular here,” said Alex Rechichi, Co-Founder and CEO of Extreme Brandz, franchisor of Mucho Burrito, noting that Mexican food makes up a 62 percent slice of the ethnic cuisine market in the United States. “We look forward to bringing our upscale offering to local consumers and positioning ourselves as the premier concept in the Mexican category.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“The menu is concise and straightforward, yet introduces customers to new gourmet Mexican flavours they may not have had before,” Rechichi added. “The ‘no rules’ menu also allows customers to come in and push the boundaries each time.”
Rechichi is no stranger to franchise expansion in the United States. In 2005, he set out to position his other quick-serve franchise, Extreme Pita, as the latest challenger to the growing number of sub shops over saturating the franchise industry. Today, Extreme Pita is continuing to offer increasingly busy Americans convenience and value with its large selection of fresh and nutritious pita sandwiches, having grown to nearly 30 restaurants in 13 states.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $300,000 to $500,000 for a standard 1,800-2,200 square-foot location that accommodates 40 to 80 customers.
For franchising opportunities in the United States, contact Sean Black at (888) 729-7492 or seanb@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 26 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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FOR IMMEDIATE RELEASE
Mucho Burrito Offers Fresh Perspective on Mexican Dining;
Opens First of 25 Restaurants in Greater Metropolitan Area
MISSISSAUGA, Ontario – Three years ago, Mucho Burrito began honing its plan to provide consumers with an unmatched Mexican flavour experience. Today, the Ontario-based franchise is continuing its conquest of the virtually untapped Canadian market and bringing its fresh gourmet spin on Mexican food to Vancouver.
Mucho Burrito recently opened its first area restaurant at Marine Way Market in Burnaby and plans for a total of 25 locations throughout greater Vancouver in the next five years.
“Customers want a different twist or flavour component… people are open to trying things from other parts of the world and Mexican food has always been under-represented in Canada,” said Alex Rechichi, Co-Founder and President of Mucho Burrito, noting that Mexican cuisine comprises just one percent of the foodservice industry in Canada. “We look forward to bringing our upscale offering to local consumers and further positioning ourselves as the premier concept in the Mexican category.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“The menu is concise and straightforward, yet introduces customers to new gourmet Mexican flavours they may not have had before,” Rechichi added. “The ‘no rules’ menu also allows customers to come in and push the boundaries each time.”
Since launching the brand in June 2006, Mucho Burrito has opened 26 restaurants throughout Canada and is targeting Vancouver as part of a national growth plan calling for 40 locations by the end of 2010 and more than 200 in the next five years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchising opportunities in Vancouver, contact Vice President of Development Sean Black at (888) 729-7482 or seanb@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 26 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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Mucho Burrito Offers Fresh Perspective on Mexican Dining;
Helps Children’s Wish Foundation With Free Burritos on March 20th and 27th
MISSISSAUGA, Ontario – Three years ago, Mucho Burrito began honing its plan to provide consumers with an unmatched Mexican flavour experience. Today, the Ontario-based franchise is continuing its conquest of the virtually untapped Canadian market and bringing its fresh gourmet spin on Mexican food to Calgary.
Later this month, the area’s newest restaurants in Quarry Park (March 20) and Shawnessy (March 27) will be giving away free 10” or 12” burritos from 11:00 AM until 2:00 PM. In addition, the first 25 customers at the Quarry Park location will receive free burritos every week for an entire year. The first 15 guests at the Shawnessy location will also receive free burritos every week for a year.
Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.
“Customers want a different twist or flavour component… people are open to trying things from other parts of the world and Mexican food has always been under-represented in Canada,” said Alex Rechichi, Co-Founder and President of Mucho Burrito, noting that Mexican cuisine comprises just one percent of the foodservice industry in Canada. “We look forward to bringing our upscale offering to local consumers and further positioning ourselves as the premier in the Mexican category.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“The menu is concise and straightforward, yet introduces customers to new gourmet Mexican flavours they may not have had before,” Rechichi added. “The ‘no rules’ menu also allows customers to come in and push the boundaries each time.”
Since launching the brand in June 2006, Mucho Burrito has opened 25 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.
With four locations currently open and operating throughout Calgary and the surrounding area, the company plans for a total of 15 local restaurants in the next couple of years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchise inquiries please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 25 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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Former Pizza 73 Partner and Franchisee Branches Out Into Mexican Dining;
Helps Children’s Wish Foundation With Free Burritos on March 20th
MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant in Quarry Park in Calgary, Alberta. Located at 163 Quarry Park Boulevard SE, the new restaurant is the fourth of 15 slated to open in the area in next couple years.
On March 20, 2010, guests of the new restaurant will receive a free 10” or 12” burrito from 11:00 AM until 2:00 PM. Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers.
Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.
“We’re incredibly excited about expanding the Mucho Burrito brand in the Calgary marketplace and continuing to feed the local appetite with our fresh gourmet spin on Mexican food,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “We’re equally thrilled about doing our part in providing much needed funds to help grant wishes for children with life-threatening illnesses.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
The Quarry Park restaurant is owned and operated by restaurant veteran Daljit Sandhar, who previously spent 22 years as a partner and multi-unit owner of Pizza 73. Today, nearly three years after selling his interest in Pizza 73, Sandhar is branching out into fresh and healthy, having opened both a Mucho Burrito and Extreme Pita in Quarry Park in the past several months. He hopes to open additional locations in the coming years.
“The menu is concise and straightforward, yet introduces customers to new gourmet Mexican flavours they may not have had before,” said Sandhar. “The ‘no rules’ menu also allows customers to come in and push the boundaries each time.”
Since launching the brand in June 2006, Mucho Burrito has opened 25 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchise inquiries please contact Sean Black at (888) 729-7482, ext. 14 or seanb@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 25 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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