FOR IMMEDIATE RELEASE
Mucho Burrito Offers Fresh Perspective on Mexican Dining;
Opens First of 25 Restaurants in Greater Metropolitan Area
MISSISSAUGA, Ontario – Three years ago, Mucho Burrito began honing its plan to provide consumers with an unmatched Mexican flavour experience. Today, the Ontario-based franchise is continuing its conquest of the virtually untapped Canadian market and bringing its fresh gourmet spin on Mexican food to Vancouver.
Mucho Burrito recently opened its first area restaurant at Marine Way Market in Burnaby and plans for a total of 25 locations throughout greater Vancouver in the next five years.
“Customers want a different twist or flavour component… people are open to trying things from other parts of the world and Mexican food has always been under-represented in Canada,” said Alex Rechichi, Co-Founder and President of Mucho Burrito, noting that Mexican cuisine comprises just one percent of the foodservice industry in Canada. “We look forward to bringing our upscale offering to local consumers and further positioning ourselves as the premier concept in the Mexican category.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“The menu is concise and straightforward, yet introduces customers to new gourmet Mexican flavours they may not have had before,” Rechichi added. “The ‘no rules’ menu also allows customers to come in and push the boundaries each time.”
Since launching the brand in June 2006, Mucho Burrito has opened 26 restaurants throughout Canada and is targeting Vancouver as part of a national growth plan calling for 40 locations by the end of 2010 and more than 200 in the next five years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchising opportunities in Vancouver, contact Vice President of Development Sean Black at (888) 729-7482 or seanb@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 26 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
# # #