Mucho Burrito Offers Fresh Perspective on Mexican Dining;
Helps Children’s Wish Foundation With Free Burritos on March 20th and 27th
MISSISSAUGA, Ontario – Three years ago, Mucho Burrito began honing its plan to provide consumers with an unmatched Mexican flavour experience. Today, the Ontario-based franchise is continuing its conquest of the virtually untapped Canadian market and bringing its fresh gourmet spin on Mexican food to Calgary.
Later this month, the area’s newest restaurants in Quarry Park (March 20) and Shawnessy (March 27) will be giving away free 10” or 12” burritos from 11:00 AM until 2:00 PM. In addition, the first 25 customers at the Quarry Park location will receive free burritos every week for an entire year. The first 15 guests at the Shawnessy location will also receive free burritos every week for a year.
Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.
“Customers want a different twist or flavour component… people are open to trying things from other parts of the world and Mexican food has always been under-represented in Canada,” said Alex Rechichi, Co-Founder and President of Mucho Burrito, noting that Mexican cuisine comprises just one percent of the foodservice industry in Canada. “We look forward to bringing our upscale offering to local consumers and further positioning ourselves as the premier in the Mexican category.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“The menu is concise and straightforward, yet introduces customers to new gourmet Mexican flavours they may not have had before,” Rechichi added. “The ‘no rules’ menu also allows customers to come in and push the boundaries each time.”
Since launching the brand in June 2006, Mucho Burrito has opened 25 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.
With four locations currently open and operating throughout Calgary and the surrounding area, the company plans for a total of 15 local restaurants in the next couple of years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchise inquiries please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 25 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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