MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavor experience, Mucho Burrito announces the opening of its newest restaurant located at 5311 Discovery Way in Leduc, Alberta.

On September 11, 2010, guests of the new restaurant will receive a free 10” or 12” burrito from 11:00 AM until 2:00 PM. Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers.

Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.

“We’re incredibly excited about bringing Leduc its first Mucho Burrito restaurant in an effort to feed the local appetite with our fresh gourmet spin on Mexican food,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “As a local business, it is important to give back to the community. We are thrilled to do our part in providing much needed funds to help grant wishes for children with life-threatening illnesses.”

Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.

“Our ability to provide concise and straightforward menu options, complete with gourmet Mexican flavors unlike any other concepts in the area, is what sets us apart,” added Rechichi. “The no-rules menu we offer to our customers allows them to fully experience everything Mucho Burrito has to offer.”

Since launching the brand in June 2006, Mucho Burrito has opened 28 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.

To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.

For franchise inquiries, please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.

About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 28 restaurants throughout Canada. For more information, visit www.muchoburrito.com.

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 MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announced the opening of its newest restaurant in Country Hills on May 31, 2010. Located at 721-388 Country Hills Boulevard NE, the new restaurant is the fifth of 15 slated to open in the area in the next couple of years and marks the debut of the company’s first ever drive-thru location.

Set to start serving on-the-go guests on August 10, 2010, the drive-thru will offer a quick and easy way to swing through for one of Mucho Burrito’s delicious burritos, tacos or quesadillas, among other fresh menu offerings.

“We’re incredibly excited about expanding the Mucho Burrito brand in the Calgary marketplace and launching our new drive-thru service option in Country Hills,” said Alex Rechichi, Co-Founder and President of Mucho Burrito.  “As the lifestyles of today’s consumers become more demanding, we are ready to provide a convenient, efficient and quality solution to satisfy the needs and appetites of their fast paced lives.”

Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.    

Since launching the brand in June 2006, Mucho Burrito has opened 30 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.

To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.

For franchise inquiries, please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 30 restaurants throughout Canada. For more information, visit www.muchoburrito.com.

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MISSISSAUGA, Ontario, Canada– As the popularity of gift cards continues to grow, and with gift card sales totaling more than $97 billion, Mucho Burrito is capitalizing on this expanding market.

The Canadian franchisor recently announced the launch of its reloadable gift cards. Available immediately, the gift cards are designed to ease the process for guests to make purchases online or in stores across North America.

“Not only is our brand known for fresh and healthy options, but also for the convenience we provide to our guests,” said John Delutis, Brand Vice President of Mucho Burrito. “With the launch of our reloadable gift card, we’ve eliminated the use of pin numbers or signing receipts and made purchases one quick swipe away.”

The gift cards can be purchased online and at all of Mucho Burrito’s Canadian locations, and soon to be in the United States as Mucho Burrito heads south. Guests are encouraged to purchase online in order to register their cards and take advantage of specific card benefits, including protection against loss or theft and the ability to view up-to-date card balances online. Cards must initially be loaded with an amount between $10 and $250, and can be reloaded for the same amount range.

To manage the launch of the reloadable gift cards, Mucho Burrito has partnered with well respected and global card provider Givex. Founded in 1999, Givex provides gift, loyalty and other closed loop technologies. The launch is also supported by Mucho Burrito’s current debit and credit card suppliers Moneris Solutions in Canada and J.P. Morgan Chase in the United States.

“We’re excited to partner with Givex, as its global reputation and proven track record will help provide the best possible service to our loyal guests and give our brand a competitive edge,” said Mark Cunningham Executive Vice President Business Development.

“Mucho Burrito understands its guests well,” says Amanda French, Vice President Sales & Marketing for Givex. “The new reloadable card and gift card website complement Mucho Burrito strengths by providing their guests with more convenience and excellent service.”

Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.

For Franchising information North America on Mucho Burrito, please contact Sean Black, Executive Vice President of Franchise Development, at seanb@extremebrandz.com. For International Franchising information please contact Mark Cunningham Executive Vice President Business Development at mcunningham@extremebrandz.com.  

About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 30 restaurants throughout Canada. For more information, visit www.muchoburrito.com

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Mississauga, Ontario CANADA– As the Middle East’s food service industry continues to attract more international names from the fast casual restaurant sector, one Canadian chain is bringing a new wave of flavor intensity, gourmet Mexican options and freshly made ingredients to the region.

Mucho Burrito, which opens its first location in the Middle East later this year in Oman, recently entered into a Master Franchisee Agreement with The Double Crown Group and plans to have six restaurants up and running in the next 10 years, said Mark Cunningham, Executive Vice President of International Operations and Business Development for Mucho Burrito.

Cunningham said the company’s first restaurant will be located in the Muscat Grand Mall, a new upcoming mall in the Sultanate of Oman which, upon completion, will be the biggest mall in the country.

“The region’s strong economic growth and increasing population presents a tremendous growth opportunity for us as we begin to expand our brand outside of North America, We feel that Mexican is under-represented in the fast casual portion of the business and look forward to feeding the local appetites with freshly made and authentic ingredients not seen before in the region.” Cunningham said.

Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.    

 “We are proud to be partnering with Mucho Burrito as the brand expands its global presence,” said  Aadham Bin Tariq Bin Taimur Al-Said, Chairman of The Double Crown Group, widely known in the region for specializing in various operational arenas and representing some of the top brand names around the globe. “The concept is the first of its kind in the region and we’re excited about our role in growing the brand’s presence.”

 Located on the southeast coast of the Arabian Peninsula bordering the United Arab Emirates and Kingdom of Saudi Arabia, The Sultanate Oman is the springboard for Mucho Burrito’s international expansion.

 “Oman is just the beginning,” Cunningham added. “We plan to increase our presence in the Middle East, as well as across Eastern and Western Europe, China and India.”

For international franchising opportunities contact Mark Cunningham at mcunningham@extremebrandz.com

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to nearly 30 restaurants throughout Canada. For more information, visit www.muchoburrito.com.

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MISSISSAUGA, Ontario – Canadian franchisor Mucho Burrito, known for its gourmet burritos, was recently named a Diamond Award Winner in the Ottawa Region Media Group’s 2010 Readers’ Choice Awards.  Selected by readers of the media group’s 15 publications across the Greater Ottawa area, the award recognizes Mucho Burrito’s commitment to providing its customers with an unmatched restaurant experience.

“We are thrilled that our customers have honored us with this award and recognized us as a leader in the industry,” said Alex Rechichi, CEO and Co-Founder of Mucho Burrito.  “Being acknowledged by our customers is a true testament to the quality of our product and the service our customers receive.”

Area businesses competed in over 200 different categories in hopes of taking home the distinguished award. Mucho Burrito’s Kanata location rose to the top and received the honor of “Best Mexican Food”, boasting nearly 85 percent of readers’ votes in the category.  For weeks, voting ballots were placed in the Ottawa Region Media Group’s various publications.  For the category of “Best Mexican Food”, readers based their decision on customer service, food flavor, freshness and cleanliness of the location.

“The award truly reflects the hard work of every staff member working at our restaurant,” said Mikhael Absi, owner and operator of Mucho Burrito in Kanata.  “Day in and day out, we come to the restaurant with the goal of making sure every customer leaves satisfied.  This award reaffirms our commitment to our customers.”  

Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.   

“We pride ourselves on providing the freshest ingredients with a flavor unmatched by any other restaurant,” added Absi. 

For more information, please visit www.muchoburrito.com.

About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 28 restaurants throughout Canada. For more information, visit www.muchoburrito.com.

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Helps Children’s Wish Foundation With Free Burritos on July 10th

MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant in Country Hills in Calgary. Located at 721-388 Country Hills Boulevard NE, the new restaurant is the fifth of 15 slated to open in the area in the next couple of years.

On July 10, 2010, guests of the new restaurant will receive a free 10” or 12” burrito from 11:00 AM until 2:00 PM. Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers.
 
Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.

“We’re incredibly excited about expanding the Mucho Burrito brand in the Calgary marketplace and continuing to feed the local appetite with our fresh gourmet spin on Mexican food,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “We’re equally thrilled about doing our part in providing much needed funds to help grant wishes for children with life-threatening illnesses.”

The Country Hills restaurant also marks the debut of Mucho Burrito’s first ever drive-thru location. Set to start serving on-the-go guests at the end of July, the drive-thru will offer a quick and easy way to swing through for one of Mucho Burrito’s delicious burritos, tacos or quesadillas, among other fresh menu offerings.

 ”Drive-thru services are an integral part of Mucho Burrito’s continued growth throughout Canada and we couldn’t be more pleased about launching the new service option in Country Hills,” Rechichi added. “We want to ensure that as the lifestyles of today’s consumers become more demanding, Mucho Burrito is ready to provide a convenient, efficient and quality solution to satisfy the needs of their fast paced lives.”

Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.   

Since launching the brand in June 2006, Mucho Burrito has opened 28 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.

To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.

For franchise inquiries, please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 28 restaurants throughout Canada. For more information, visit www.muchoburrito.com.

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5311 Discovery Way

Leduc, AB T9E 8N4

Tel: 780-980-3884

Fax: 780-980-3887

Please contact Sean Black for more information at (905) 820-7887.

MISSISSAUGA, Ontario – For the second consecutive year, Mucho Burrito is inviting its customers to join them in observing one of the best known and widely celebrated Mexican holidays – Cinco de Mayo.

On May 5, 2010, Mucho Burrito will commemorate the victory of Mexican forces over French forces in the Battle of Puebla in 1862 by offering its pequeno 10” and medio 12” burritos for $5.00 at all restaurants. In addition, Mucho Burrito will offer bounce back coupons to all guests and its Johnny Mucho E-mail Club, Facebook fans and Twitter followers, valid through the end of the month.

“Cinco de Mayo means a day of colorful fiestas and tasty Latin-inspired foods, so it was only natural for us to join the fiesta fun and share this important piece of Mexican culture with our guests,” said Alex Rechichi, Co-Founder and CEO of Mucho Burrito.

Mucho Burrito’s guests will also have a chance to enter for a chance to win $20,000 in total prizes by entering their name into the drawing at www.muchoburrito.com. Prizes include a $2,500 travel voucher, numerous Mucho Burrito gift cards, t-shirts and free food. Prize winners will be announced in June 2010.

Through this promotion, Mucho Burrito is working with Restaurant eMarketing to launch their social media platform through their new service called SocialGrub, which brings powerful social media marketing tools to the restaurant industry. By harnessing the power of the internet and utilizing social networking resources such as Twitter and Facebook, restaurants, such as Mucho Burrito, are able to more effectively market and promote their businesses online through a broad range of social media marketing channels. SocialGrub allows restaurants and retailers to create coupons, instant offers, discounts, and other promotions once and then automatically distribute them through their own branded Facebook application, as well as on Twitter and other micro-blogging.

Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.

For more information and contest details please visit www.muchoburrito.com.

About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 26 restaurants throughout Canada. For more information, visit www.muchoburrito.com.

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By Lisa  Jennings

SEATTLE (April  2, 2010) A new fresh Mexican fast-casual concept with a focus on healthful options is crossing the border to make its debut in the U.S. next month. But it’s not crossing the border from the south, as one might expect. It’s coming over the northern border.

Mucho Burrito, with its first unit scheduled to open in Seattle around May 15, is a concept developed by Mississauga, Ontario-based Extreme Brandz, developers and franchisors of the Extreme Pita sandwich chain and “clip-on” smoothie franchise concept Purblendz.

Founded three years ago, the Mucho Burrito chain includes 26 units in Canada. Alex Rechichi, Extreme Brandz president and chief executive, envisions seeing up to 60 open in the U.S. over the next five years.

Extreme Brandz is no stranger to the U.S. The company operates and franchises 275 Extreme Pita locations, of which 34 are in America.

Sixteen Extreme Pita operators have also added the Purblendz smoothie menu to their operations with the goal of incremental sales. The company is looking at offering the natural smoothie concept as an add-on franchise opportunity for Mucho Burrito as well.

In a recent interview, Rechichi explained why he believes Americans will love a Mexican concept from Canada:

The fresh-Mex category is pretty crowded here already. What makes Mucho Burrito different?

We developed this over three years ago as a fresh-Mex grill concept with a twist. A lot of what you see in category already includes concepts with fresh-made salsas and guacamole, but you also hear about how filling the food is. You eat it once and have to skip the next meal. We looked at how that impacted consumer frequency. One of the pillars of Extreme Pita, however, is a focus on health and we’ve pulled that into Mucho Burrito. For example, we offer three sizes of burrito, based on a 10-inch, 12-inch, or 14-inch tortilla, white or whole wheat. Quesadillas are also offered in 10- or 12-inch, and we’re extending the size options to salads as well, which can be served in baked tortilla shells.

So it’s about portion control and healthful ingredients?

Everything is fully customizable. You can have vegetables and beans in your burrito or just beans, or substitute romaine lettuce for rice, or smother your burrito in our Southwestern tomato sauce. Our protein options include 100-percent white meat chicken breast or steak. We’ve introduced charbroiled chorizo sausage, and we also have a fish option with herb-chipotle-encrusted tilapia. Our focus with our company has always been quality, freshness and health. We’ve been in the healthy food business for years (with Extreme Pita) and we understand shifts in the marketplace and education of consumers. Portion size is a big part of it, and being able to give people options.

Seattle requires menu labeling. Do you post calories?

We’ve posted calories from the beginning at Extreme Pita. Full transparency in nutritional guidelines is something we have believed in for some time. We’ll do it at Mucho Burrito in the U.S. It’s already on our website, but we’ll build on that. When other operators were scrambling to comply with menu labeling requirements, we were licking our chops because we already do it.

What are the plans for developing Seattle?

We have the first unit under construction, a 2,000-square-foot store in the Lake Serene area scheduled to open May 15. We’re working on the second location in Washington state. The franchisee is Feisal Ramjee, who operates an Extreme Pita in Seattle. He will serve as sort of an area developer to recruit and help develop the Mucho Burrito brand there. We’ll do 20 to 25 locations with other franchisees in Seattle. We’re not going to blow this out overnight.

Any differences in the way the U.S. stores will operate?

One of the challenges we had in going to the U.S. was developing flavor profiles that would account for the differences in palate. As close as we are as neighbors, there really is a difference, so we’ve been working with our culinary partners to make sure those differences are addressed. Canadians think spicy with Mexican food. We have our own brand of hot sauces that will be retailed in the restaurants. There are five sauces under the Johnny Mucho brand. One is XXX Death by Johnny. Started off a lower-skewed item but as people got more exposed, it has become one of the most popular. People are looking for spice, but spice can mean heat and flavor. We’ve been able to deliver on both.

Times are tough here. Are you offering any incentives or support for franchisees?

We’ve been doing business in U.S for five years. When we entered, the economy was doing very well. We have endured the challenging times and learned a lot about how to manage growth. With that comes planning for growth in tough times and planning for access to capital. We have had a lot of support from our lenders and we have been able to build on our expectations for Mucho Burrito working with those lenders.

Contact Lisa Jennings at ljenning@nrn.com.

MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant in Edmonton. Located at 1132 91^st Street SW, the new restaurant is the fourth of 20 slated to open in the area in the next five years.

 On April 24, guests of the new restaurant will receive a free 10” or 12” burrito from 11:00 AM until 2:00 PM. Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers. 

 Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.

 “We’re incredibly excited about expanding the Mucho Burrito brand to Edmonton and continuing to feed the local appetite with our fresh gourmet spin on Mexican food,” said Steve Travers, area developer for Mucho Burrito in Alberta. “We’re equally thrilled about doing our part in providing much needed funds to help grant wishes for children with life-threatening illnesses.”

 Since launching the brand in June 2006, Mucho Burrito has opened 27 restaurants throughout Canada and is targeting Edmonton as part of a national growth plan calling for more than 200 locations in the next five years. Company plans call for 20 restaurants throughout the Edmonton marketplace and more than 50 across Alberta.

 Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.    

To further augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $370,000-$400,000 for a standard 1,500-1,800 square-foot location that accommodates seating for 40 to 60 customers.

 For franchise inquiries please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 27 restaurants throughout Canada. For more information, visit www.muchoburrito.com.

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