Mucho Burrito Set to ‘Spice Up’ Leduc, Alberta
Burrito Chain Brings ‘Mucho’ Flavor to the Local Market;
Helps Children’s Wish Foundation and Offers Free Burritos on September 11th
MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavor experience, Mucho Burrito announces the opening of its newest restaurant located at 5311 Discovery Way in Leduc, Alberta.
On September 11, 2010, guests of the new restaurant will receive a free 10” or 12” burrito from 11:00 AM until 2:00 PM. Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers.
Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.
“We’re incredibly excited about bringing Leduc its first Mucho Burrito restaurant in an effort to feed the local appetite with our fresh gourmet spin on Mexican food,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “As a local business, it is important to give back to the community. We are thrilled to do our part in providing much needed funds to help grant wishes for children with life-threatening illnesses.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“Our ability to provide concise and straightforward menu options, complete with gourmet Mexican flavors unlike any other concepts in the area, is what sets us apart,” added Rechichi. “The no-rules menu we offer to our customers allows them to fully experience everything Mucho Burrito has to offer.”
Since launching the brand in June 2006, Mucho Burrito has opened 28 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchise inquiries, please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 28 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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Burrito Chain Debuts First Ever Drive-Thru
MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announced the opening of its newest restaurant in Country Hills on May 31, 2010. Located at 721-388 Country Hills Boulevard NE, the new restaurant is the fifth of 15 slated to open in the area in the next couple of years and marks the debut of the company’s first ever drive-thru location.
Set to start serving on-the-go guests on August 10, 2010, the drive-thru will offer a quick and easy way to swing through for one of Mucho Burrito’s delicious burritos, tacos or quesadillas, among other fresh menu offerings.
“We’re incredibly excited about expanding the Mucho Burrito brand in the Calgary marketplace and launching our new drive-thru service option in Country Hills,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “As the lifestyles of today’s consumers become more demanding, we are ready to provide a convenient, efficient and quality solution to satisfy the needs and appetites of their fast paced lives.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
Since launching the brand in June 2006, Mucho Burrito has opened 30 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchise inquiries, please contact Steve Travers at (403) 640-0975 or stevet@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 30 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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Canadian Franchisor Eliminates Hassle and Improves Ordering Experience
MISSISSAUGA, Ontario, Canada– As the popularity of gift cards continues to grow, and with gift card sales totaling more than $97 billion, Mucho Burrito is capitalizing on this expanding market.
The Canadian franchisor recently announced the launch of its reloadable gift cards. Available immediately, the gift cards are designed to ease the process for guests to make purchases online or in stores across North America.
“Not only is our brand known for fresh and healthy options, but also for the convenience we provide to our guests,” said John Delutis, Brand Vice President of Mucho Burrito. “With the launch of our reloadable gift card, we’ve eliminated the use of pin numbers or signing receipts and made purchases one quick swipe away.”
The gift cards can be purchased online and at all of Mucho Burrito’s Canadian locations, and soon to be in the United States as Mucho Burrito heads south. Guests are encouraged to purchase online in order to register their cards and take advantage of specific card benefits, including protection against loss or theft and the ability to view up-to-date card balances online. Cards must initially be loaded with an amount between $10 and $250, and can be reloaded for the same amount range.
To manage the launch of the reloadable gift cards, Mucho Burrito has partnered with well respected and global card provider Givex. Founded in 1999, Givex provides gift, loyalty and other closed loop technologies. The launch is also supported by Mucho Burrito’s current debit and credit card suppliers Moneris Solutions in Canada and J.P. Morgan Chase in the United States.
“We’re excited to partner with Givex, as its global reputation and proven track record will help provide the best possible service to our loyal guests and give our brand a competitive edge,” said Mark Cunningham Executive Vice President Business Development.
“Mucho Burrito understands its guests well,” says Amanda French, Vice President Sales & Marketing for Givex. “The new reloadable card and gift card website complement Mucho Burrito strengths by providing their guests with more convenience and excellent service.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
For Franchising information North America on Mucho Burrito, please contact Sean Black, Executive Vice President of Franchise Development, at seanb@extremebrandz.com. For International Franchising information please contact Mark Cunningham Executive Vice President Business Development at mcunningham@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 30 restaurants throughout Canada. For more information, visit www.muchoburrito.com
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