Mucho Burrito ‘Spices Up’ Regina, Saskatchewan
Burrito Chain Celebrates Customers and Serves ‘Mucho’ Flavour to the Local Market;
Helps Children’s Wish Foundation and Offers Free Burritos on November 27
MISSISSAUGA, Ontario – Continuing to “spice up” the fast-casual food segment and provide customers with an unmatched Mexican flavour experience, Mucho Burrito announces its customer appreciation event located at 4409 Rochdale Blvd. in Regina, Saskatchewan.
On November 27, 2010, guests of the restaurant will receive free 10” or 12” burritos from 11:00 AM until 2:00 PM. Mucho Burrito will also be giving away free burritos for a year to the first 25 customers.
Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children’s Wish Foundation.
“We’re incredibly excited to have a day celebrating our loyal customers as we continue to feed the local appetite with our fresh gourmet spin on Mexican cuisine,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “As a local business, it is important to give back to the community. We are thrilled to do our part in providing much needed funds to help grant wishes for children with life-threatening illnesses.”
Described as “Mucho food with Mucho quality,” Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“Our ability to provide concise and straightforward menu options, complete with gourmet Mexican flavours unlike any other concepts in the area, is what sets us apart,” added Rechichi. “The no-rules menu we offer to our customers allows them to fully experience everything Mucho Burrito has to offer.”
Since launching the brand in June 2006, Mucho Burrito has opened 29 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.
To augment the company’s growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.
For franchise inquiries, please contact Sean Black at 905-820-7887 or at seanb@extremebrandz.com.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, founders Alex and Mark Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavour experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to approximately 30 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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Mucho Burrito Set to ‘Spice Up’ Washington
Offers local residents a taste of its fresh gourmet spin of Mexican flavors
MISSISSAUGA, Ontario –Three years ago, Mucho Burrito began honing its plan to provide guests with an unmatched Mexican flavor experience. Saturday November 6, the Ontario-based franchise made its way into the U.S. market bringing its fresh gourmet spin on Mexican food to Washington State. Located 3625 148th St, Lynnwood, WA, the new restaurant is the first U.S. location and the first of 50 slated to open throughout the state.
On November 20, 2010 the company will be giving a free 10” or 12” burrito from 11a.m. to 2 p.m. In addition, Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers for its Grand opening celebration.
“We’re incredibly excited about expanding the Mucho Burrito brand in the United States marketplace and continuing to feed the local appetite with our fresh gourmet spin on Mexican food,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “We look forward to bringing our upscale offering to local guests and further positioning ourselves as the premier concept in the Mexican category.”
The new restaurant is owned and operated MB Development Inc. and founders Feisal Ramjee and Roy Woolsey. Backed with over 30 years of restaurant and business experience in franchise operations, MB Development Inc. will be responsible for opening 50 locations throughout the state of Washington.
Described as “Mucho food with Mucho quality,” Mucho Burrito provides guests with an unmatched flavor experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of guests with authentic recipes and fresh ingredients made daily. Guests can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“Our ability to provide concise and straightforward menu options, complete with gourmet Mexican flavors unlike any other concepts in the area, is what sets us apart,” added Rechichi. “The no-rules menu we offer to our guests allows them to fully experience everything Mucho Burrito has to offer.”
Since launching the brand in June 2006, Mucho Burrito has opened 30 restaurants throughout Canada and is targeting the local marketplace as part of a National & International growth plan calling for more than 200 locations in the next five years.
For Canada & US Franchise inquiries, please contact Sean Black at seanb@extremebrandz.com or International Franchise inquiries; please contact Mark Cunningham at mcunningham@extremebrandz.com
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 30 restaurants throughout Canada. For more information, visit www.muchoburrito.com.
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